When is the best time to post on Linkedin ? [2024]

You're wondering when is the best time to post on LinkedIn ? The following lines will be entirely devoted to this question. Find out why timing is very important on social networks. Take advantage of our tips to optimize the visibility of your content.

We cannot promise immediate takeoff, a magical effect, because when seeking to reach an audience, there is always an element of randomness. However, scheduling and/or publishing your ads, articles, advertisements according to a well-established strategy maximizes the probabilities.

So, what are the best slots? Those that are conducive to increasing your engagement rate on LinkedIn? Here are some concepts to know.

Best time to post on LinkedIn: researchers have decided

Community management professionals know this: facing millions of users, there is never an infallible formula. A supposedly doomed attempt can yield exceptional results... while a meticulously planned action sometimes leads to lamentable results.

That being said, we can rely on certain studies. Research has been conducted concerning the best days and most interesting sending times when wanting to assert one's presence on social networks.

One can notably mention a source from 2021: this study conducted by Hubspot. Although we are in 2024, the findings correspond to social realities still (and always) current.

Let's be clearer. As part of this research, the team of experts commissioned scrutinized the attendance of several well-known social media. Namely Facebook, YouTube, Twitter, TikTok, Instagram... and LinkedIn, precisely.
A scientific approach with results... quite logical

A real protocol of analysis was developed to measure the habits, online behaviors of Internet users in the sphere of social networks.

We are obviously not going to detail the entire demonstration. Let's rather highlight the main findings, without immediately zooming in on LinkedIn:

• When establishing an average, Hubspot's investigators indeed clearly noticed recurrences, preferences regarding the use of social networks.
  
• The data differ depending on the site. For example, Facebook attracts a bit more people on Sundays... whereas Instagram is more suited for publications on Tuesdays, Wednesdays, and Fridays. These details take on significant importance for advertisers in general.

In any case, it's the type of usage that makes the difference. The reasons why the user goes to the site.

• There are always two main axes to determine: frequency (how many times per day/hour) and timing (on which day and at what time).

Now that we have established these bases, let's highlight our professional social network: LinkedIn. So, what does Hubspot say about it?

Best time to post on LinkedIn: the victory of office hours

No platform is strictly locked into a content or sharing pattern. However, they each have their concept, their audience, and their peculiarities.

LinkedIn, as you know, focuses on B2B professional networking.

Let's briefly recall its main functions.

• It's a hunting ground for recruiters and, on the other "side", those who are job seeker. More broadly, and that's the original concept, it's about creating a connection on the Internet between collaborators, partners, clients...
  
• This professional network allows companies to do commercial prospecting, to get in touch with potential clients, and even for some to automate their prospecting on LinkedIn with useArtemis.
  
• In a similar vein, its use fits perfectly within a communication strategy. It announces major news, potential partnerships signed, modified schedules... A dynamic that also exists on Facebook, but takes on a more corporate dimension here.
  
• There is also a section dedicated to sharing knowledge, discoveries about new technologies, trendy concepts, books to consult, etc.

It can be seen: business is a constant. It organizes and energizes the approaches of publishers and followers.
That's why the best time to post on LinkedIn has a concrete link with office days and hours.

What are the best times of the week and day to maximize your LinkedIn posts?

To increase your chances of success, Hubspot advises adhering to regular working days and hours: from Tuesday to Thursday, from morning until late afternoon.

Certainly, Monday and Friday are missing. The reason is quite simple. Each corresponds to a "transition" period relative to the weekend. Although there are exceptions, the first day of the week is often synonymous with preparation and checks, while the last day is usually for summaries. Sometimes even for starting weekends early 😉.

Regarding the hours, the ideal time starts around 8 or 9 a.m. and runs until the lunch break. The return is between 2 p.m. and 4 p.m., and rarely beyond 8 p.m.

As mentioned a few lines above, this is not very surprising. When spending a relaxing day at home, posts full of emojis from family and friends are more appealing than publications about drilling or FOREX.

That being said, what can be done with this information? How can you benefit from these "peak audience" times and make your publications shine?

Utilizing the best time to post on LinkedIn to perform well: limitations... and strengths

First and foremost, and at the risk of repeating ourselves, there is no one-size-fits-all secret recipe. Some might falsely promise you this in an advertisement. We prefer to stay pragmatic.

Let's start by determining why statistics related to social network usage should never be blindly followed.

The strategy of the right day and time on LinkedIn: what are the limitations?

• Posting a video or publishing an analysis at the best time of the day does not exempt you from ensuring the quality of the content. Always keep in mind the importance of your added value. Ask yourself why your communications deserve to be read.
• Internet users can be critical, watching your beautiful LinkedIn post with only one eye... or simply "missing" the send. This is not always explainable.
• The best French time slot becomes obsolete in Trinidad and Tobago. Think about time zones! Of course, you'll prioritize the parts of the world your content is addressing.
• If you decide to base your strategy on trends evaluated by Hubspot, remember that their study could not consider certain unique cases. Depending on your target audience, age group, and regular company hours... you might need to adjust the schedule.

All this doesn't sound very... enticing, does it? Let's balance this by mentioning the benefits of scheduling (and/or manual publishing) according to statistics.

Posting at the best time on LinkedIn: what it can bring you

Despite all that we have just mentioned, the little habits of the Internet world should not be disregarded either. On the contrary.

• If you pay no attention to the time of day or the day of the week, you might share information, content, announcements... into the void. The algorithm might "snub" you, and so might the public.
• Engagement is among the valuable levers for growth. Although its importance varies by sector, community dynamics nourish your reputation. If the post suffers from low visibility, potential exchanges and immediate reactions will be missed opportunities.
• The indications given by our reference study can serve as benchmarks; thus, you maintain a regular rhythm, while hoping that statistics will be on your side.
• It's somewhat meta, but interesting enough to note. IT or web marketing professionals might be surprised by your logistical choices. This could discredit your LinkedIn page. If you specialize in SEO, for example... prefer rigor.

LinkedIn posts: what to do when the audience is not there?

This issue is well-known to self-employed entrepreneurs and large industries alike. Frustration can strike even the most well-organized plans. One might then wonder what is going wrong. Among other things, and pertaining to the topic of this article, one might even begin to question those supposedly optimal times that have been announced. 

Before giving up, there are fortunately several resolution techniques, or at least recovery tactics (initially), to consider:

• Be even more ambitious regarding the quality of content. Are you using AI to generate your articles? In 2024, a real, human and nuanced editorial approach truly makes a difference.
  
• Don't underestimate the power of cross-strategy approaches. Don't limit yourself to just one social network, and consider interconnecting your profiles, walls, pages...
  
• Give your audience time to breathe. The competition is also trying to perform! Saturation drives away prospects and the curious. Multiplying posts and "flooding" the professional network (or its equivalents) with one's image and services is not always, or even rarely, a good solution.
  
• Control all your planning parameters. Sometimes, a simple mistake can cause a publication to "tank." Depending on your budget and ambitions, you might entrust such ancillary tasks to a community manager. They will conduct careful and productive monitoring.
  
• Ensure a minimum (and why not maximum!) level of interaction with those who take the time to read and then respond to you. If they feel unackreciated, they will be less inclined to engage. 

As you can understand: being present on social networks at the right time and on the right day does not excuse other oversights. Continue to arm yourself with passion... and patience!

When to Post on LinkedIn: Key Takeaways

Factually speaking, the three "middle" days (Tuesday, Wednesday, Thursday), mornings from 8 AM to 12 PM, and afternoons from 2 PM to 8 PM are peak times and should give you a "boost."

Keep in mind this promise that LinkedIn has upheld since its inception: to provide a space for speech and prospecting to all business women/men, regardless of their profession.

Office days and hours remain the most suitable. They correspond to the height of activity when many people (including those working remotely) are focused on their business...

Still, a good web communication strategy should remain holistic (general) and not cling to a study (in this case, HubSpot's) as if it were the compass leading to treasure. It's rather one navigational tool among others.

We recommend using it, but never relying solely on it. Anticipate storms and reefs. Keep going, because those surfing the web, using LinkedIn... might be just two clicks away from discovering your island in the midst of a vast archipelago!