How to Tag a Company on LinkedIn (and What to Do If It Doesn't Come Up)

SR

Samuel Rondot

6 min read

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To tag a company on LinkedIn, type @ followed by the company's Page name in your post or comment, then click the Page in the list that appears. The name turns into a link to the company's LinkedIn Page, and the Page's admins can see the mention in their Page's Activity tab. If the company doesn't come up, it's usually because it has no LinkedIn Page, its Page name differs from what you're typing, or the suggestion list didn't open. The fixes are below.

How to tag a company in a LinkedIn post

LinkedIn calls this a mention; most people say tag. It works the same for companies (organizations, schools, any LinkedIn Page) and for people (LinkedIn Help).

On desktop

  1. On your LinkedIn homepage, click Start a post (or Comment under someone's post).
  2. Write your text. Where the company belongs in the sentence, type @ immediately followed by the first letters of its Page name, with no space after the @.
  3. Click the company in the suggestions. Pages appear with their logo, people with their photo.
  4. Finish your post and click Post.

In the mobile app

  1. Tap Post in the navigation bar.
  2. Tap the @ key on your keyboard and start typing the company name.
  3. Tap the company's Page in the suggestions.
  4. Tap Post.

In a comment, or after publishing

Mentions work the same way in comments: type @ in the comment box. Forgot the tag? You can edit a post or comment after publishing and add the mention then (LinkedIn Help). Open the More (…) menu on your post, edit it, type the @mention and save.

How to tag a company on LinkedIn if its name doesn't come up

Work through these in order. Most cases are solved by the first three.

  1. Check that the company has a LinkedIn Page. Search its name in the LinkedIn search bar and filter by Companies. Only Pages can be mentioned. A company that people typed by hand in their Experience section (shown without a logo) has no Page, so there's nothing to tag. The same goes for a Page that is no longer active.
  2. Type the Page's exact name. The Page may use a brand name rather than the legal name, or the reverse ("Acme" vs "Acme Corporation"), an "&" instead of "and", an acronym, or a country suffix ("Acme France"). Open the Page, copy the name exactly as it's written, and type it after the @.
  3. No space after the @, and let the list open. Suggestions only appear while you type directly after the @. If nothing shows, delete the last letter and type it again, or delete the @ and retype it.
  4. Keep typing to narrow the list. When several Pages share a name, the right one may be further down. Type more of the exact Page name until the logo you want appears.
  5. Check who can see your post. LinkedIn says that if your post's visibility is anything other than public, tags or mentions of anyone outside the selected audience are removed (LinkedIn Help). Post to Anyone when the tag matters.
  6. Switch device. If the suggestion list misbehaves in the app, update the app or try LinkedIn in a desktop browser.
  7. Fall back to a link. If the company has no Page or still won't come up, write its name in plain text and paste its website or LinkedIn Page URL in the post. Nobody gets notified, but readers can click through. You can also mention a person who works there: members you mention get an email and an in-app notification.

If a person's name doesn't come up

Three reasons LinkedIn gives in its help center (LinkedIn Help):

  • Some members have turned off their mentions preference, so they can't be tagged.
  • LinkedIn may limit your ability to mention members you're not connected with.
  • Common names get lost in the list. Type their company after their name, LinkedIn's example being "Jane Doe LinkedIn".

What happens when you tag a company on LinkedIn?

  • The name becomes a link to the company's LinkedIn Page, in the post and in the comments.
  • The Page's admins can see it. The Activity tab of a LinkedIn Page lets admins filter mentions, and admins can get notifications depending on their settings (LinkedIn Help).
  • The company may react, comment or repost. If it reposts, your post reaches the Page's followers. That's the company's call, not something the tag guarantees.
  • People you mention are notified by email and in the app, and you don't need to be connected to them.

A tag doesn't make the company follow you and doesn't buy you reach on its own. What it does is put your post in front of the people who manage the Page, and make the company one click away for your readers.

When tagging a company is worth it

Tag a company when it is genuinely part of the story:

  • you're announcing a new job or a promotion and thanking your employer;
  • you're sharing a result you got with their product, a partnership, a customer story;
  • you're recapping an event they organized or a talk you gave there;
  • you're congratulating them on a launch, an award or a funding round.

And skip it when:

  • you're tagging a big brand only to borrow its audience. Admins of large Pages get plenty of mentions and rarely respond to unrelated ones;
  • the tags pile up at the bottom of the post. Put the mention inside the sentence, where it reads naturally, and keep it to the companies you actually talk about;
  • the post is a complaint. Customer support channels work better, and a public tag rarely helps.

A useful habit: tag the person too. If you mention the company and the person you worked with there, someone with a name gets notified, and people answer more readily than Pages. For the rest of the post, our guides on LinkedIn post formatting and the best time to post on LinkedIn cover structure and timing, and how to network on LinkedIn covers what to do with the people who respond.

Tagging people in photos vs mentioning companies

Photo tags are a separate feature. When you add a photo to a post, click Tag in the Edit your photo window, click on the photo and type the member's name. You can tag up to 30 people per photo, and they get a notification (LinkedIn Help). LinkedIn's help describes photo tags for members only, so to tag a company, put an @mention in the text of the post.

Tagging a prospect's company won't book a meeting by itself. If you use LinkedIn to prospect, useArtemis helps with the next step: export decision-makers from LinkedIn and Sales Navigator searches with our LinkedIn scraper, find their verified emails, and reach them with LinkedIn + email sequences written with AI.

FAQ

How do I tag a company on LinkedIn if their name doesn't come up?

First check that the company has a LinkedIn Page: only Pages can be tagged. Then type @ with no space, followed by the Page's exact name as written on the Page, and keep typing until its logo appears. If it still doesn't show, set your post to Anyone, try another device, or write the name in plain text with a link to its website or Page.

Why can't I tag a company on LinkedIn?

Usually because the company has no active LinkedIn Page, because the name you type doesn't match the Page name, or because there's a space between the @ and the name. On posts that aren't public, LinkedIn also removes mentions of anyone outside the selected audience.

Does a company get notified when you tag it on LinkedIn?

The Page's admins can see your mention in the Page's Activity tab, under mentions, and receive notifications depending on how they've set them up. Whether anyone at the company reacts is up to them. Mentioning a person who works there is the surest way to be noticed, since members get an email and an in-app notification.

Can you tag a company in a LinkedIn comment?

Yes. Type @ and the company's Page name in the comment box, select the Page from the list, and post the comment. It works on desktop and in the mobile app, on your own posts and on other people's.

Can I tag a company on LinkedIn after posting?

Yes. Edit the post from the More (…) menu, type @ and the company name where you want the tag, select the Page and save. LinkedIn lets you add mentions when you edit a post or a comment.

SR

Written by

Samuel Rondot

Founder of useArtemis

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