How to Tag a Company on LinkedIn for Better Visibility

Are you looking to boost your visibility and engagement on LinkedIn? A top strategy is to tag companies in your posts.

When you tag a company, you're essentially mentioning their name with a link back to their profile page. This not only grabs their attention but also shows you're interested and keen to spark a dialogue.

But, you might wonder, how exactly does one tag a company on LinkedIn? And more importantly, why should you bother doing it?

In this article, we'll walk you through how to tag companies on LinkedIn with ease. Moreover, we'll delve into the reasons why tagging companies can be a potent tool for expanding your professional network, highlighting your expertise, and driving more leads. Ready to dive in?

Step-by-Step Guide to Tagging Companies on LinkedIn

Understanding the concept and benefits of tagging companies on LinkedIn, let's dive into the practical steps you can take to effectively do it:

Navigate to Your Company Page or Profile

The initial step involves navigating to your company page or personal profile on LinkedIn. This platform serves as the groundwork for creating your post and tagging the companies you wish to acknowledge.

To access your company page, simply click on the logo located at the top right corner of the homepage and choose your company's name from the drop-down list.

To visit your personal profile, click on your photo in the same corner and opt for "View profile".

Create Your LinkedIn Post

Proceed to create your post by hitting the "Start a post" button found on your company page or profile.

In the ensuing text box, you're free to craft your message. Enhance your post by including photos, videos, documents, or polls through the icons situated below the text box.

Ensure your post is relevant, engaging, and maintains a professional tone.

Tagging a Company in Your Post

Having crafted your post, the next step is to tag the companies of interest. Initiate this by typing the "@" symbol followed by the company's name. A dropdown list of suggestions will materialize as you type.

From the list, select the company you intend to tag. The chosen company's name will be linked within your post. Feel free to tag multiple companies, but practice discretion.

It's crucial to only tag companies relevant to your post and with whom you aim to forge connections.

Publish Your Post

The concluding step is publishing your post. Gain an insight into how your post will appear to others by clicking on the "Preview" button. Should you need to make adjustments, utilize the "Edit" button.

Once content with your post, press the "Post" button to share your message with your network and the tagged companies, who will be alerted of their mention in your post.

Why Tag Companies on LinkedIn?

Tagging companies on LinkedIn goes beyond expressing your appreciation or interest. It serves as a powerful strategy to enhance your online visibility and reputation. Below are some key benefits of tagging companies on LinkedIn:

• Expand your network: Tagging a company invites them into your conversation and opens up a channel for connection. This strategic move can pave the way for building valuable relationships with potential clients, partners, employers, or industry influencers.
• Showcase your expertise: By tagging a company, you're putting your knowledge and skills on display. This act helps in cementing your position as an authority and thought leader within your niche.
• Generate more leads: Tagging exposes your post to a broader audience, significantly boosting your visibility. This increased exposure can attract more engagement, and create more opportunities for your business or career advancement.

Maximizing the Impact of Your Tags

Tagging companies on LinkedIn can be a great way to enhance your social media marketing, but only if you do it right. Here are some tips to maximize the impact of your tags:

Respect and Relevance

Only tag the companies that are related to your post and that you have a genuine reason to mention. Don't tag random companies just to get their attention or spam them with irrelevant content. Limit tags to 1-2 companies per post to avoid tag spamming.

Tag thoughtfully, not randomly. Proofread tagged posts carefully. 82% of members dislike being tagged in errors.

Ask permission before consistently tagging someone. Frequent tags without consent are seen as spammy.

Tag selectively.

Engage with Follow-up

Don't just tag the companies and leave it at that. Try to start a conversation, ask a question, share a feedback, or offer a value proposition.

This can help you create a rapport and a lasting impression with the companies you tag. Make your tags personal and relevant. Explain exactly why you might be tagging said company or why they should view this content.

Ensure your tags are always positive. Thank someone, mention a success, or tout a contribution they’ve made. Respond and interact.

If the companies you tagged reply to your post or comment, acknowledge them and keep the dialogue going.

Combine Tagging with LinkedIn Best Practices

Tagging companies on LinkedIn is not enough to boost your visibility and engagement. You also need to follow the best practices of LinkedIn posting, such as: Create valuable and engaging content.

Your posts should be relevant, informative, and interesting for your target audience. Use multimedia elements, such as images, videos, or documents, to make your posts more appealing.

Use hashtags and keywords to optimize your posts for search and discovery. Post consistently and at optimal times. According to LinkedIn, the best times to post are between 8 a.m. and 2 p.m. on weekdays.

Analyze your performance. Use LinkedIn analytics to track the reach, impressions, clicks, and interactions of your posts.

See what works and what doesn't, and adjust your strategy accordingly.

Conclusion

In this article, we've guided you through the simple process of tagging companies on LinkedIn. Furthermore, we've detailed the significant benefits of utilizing tagging to boost both visibility and engagement on the platform.

By strategically tagging companies that align with your goals—those that are relevant, respectful, and capable of engaging others—you're poised to broaden your network, demonstrate your expertise, and generate more leads. This tactic, especially when used in tandem with other LinkedIn best practices like crafting compelling content, incorporating hashtags and keywords, maintaining a consistent and timely posting schedule, and rigorously analyzing your performance, can markedly elevate your professional presence.

So, what's holding you back? Embark on your journey of tagging companies on LinkedIn today and witness the transformative impact it can have on your professional endeavors!

FAQ

Why can't I tag a company on LinkedIn?

You might not be able to tag a company on LinkedIn for a few reasons, such as using the incorrect symbol, inputting the wrong company name, or because the company's page isn't public. To successfully tag a company, you must use the @ symbol, ensure you type the company's page name exactly as it appears, and confirm that the company page is both active and visible to your account.

How do I tag a company in a post on LinkedIn?

To tag a company in a LinkedIn post, simply type the "@" symbol followed by the company's name and select it from the dropdown list that appears. This action creates a hyperlink to the company's page and notifies them of your mention, enhancing the post's visibility and interaction potential.

Is it okay to tag companies on LinkedIn?

Yes, it's generally acceptable to tag companies on LinkedIn, especially if they are relevant to your post or comment and you adhere to proper tagging etiquette. Tagging can significantly increase your visibility and engagement on the platform, opening up opportunities for networking and potential opportunities.

How do I tag a company on LinkedIn if my name doesn't come up?

If you attempt to tag a company and your name doesn't appear in the dropdown list, continue by typing the @ symbol followed by the company's name. If the name still doesn't appear, you can enhance your search by adding keywords related to the company's title or description after its name, such as @companyname keyword. This can help LinkedIn better recognize and link to the intended company page.