[Hack] How To Change LinkedIn URL To Get More Profile Views

LinkedIn stands as a crucial platform for professionals aiming to highlight their abilities, forge connections, and uncover new possibilities. If your goals include job hunting, client acquisition, or finding partners, crafting a dynamic and engaging LinkedIn profile is essential to distinguish yourself and catch the attention of pertinent individuals who view your profile.

However, many are unaware that LinkedIn profiles come with a customizable web address (URL), which by default, appears as an unsystematic mix of numbers and letters, like: www.linkedin.com/in/abcde-12345-fghi-67890. Such a URL is hardly memorable, shareable, or beneficial for your personal brand.

To enhance your online persona and SEO ranking, it's advised to modify your LinkedIn URL to something that is both personal and professional.

This piece will guide you through easy steps to customize your LinkedIn URL, demonstrating its significance for your online visibility and how it contributes to a more optimized profile that attracts greater views and interaction.

Why Customizing Your LinkedIn URL Matters

Customizing your LinkedIn URL isn't simply about aesthetics. It offers multiple benefits that enhance your online presence and visibility.

Below are the top reasons to tailor your LinkedIn URL into something that's both personal and professional.

Increases Discoverability and Profile Views

Customizing your LinkedIn URL significantly boosts your discoverability on LinkedIn and search engines.

A personalized URL featuring your name or an industry-relevant keyword simplifies the process for others to find you.

This act alone can improve your search rankings, potentially increasing profile views and opportunities, as well as making an impression on linkedin when people come across your profile.

Enhances Professional Image

Adjusting your LinkedIn URL also strengthens your professional image and personal branding. This detail signifies your dedication to your career and attention to online presentation, setting you apart from peers with similar names or backgrounds. A tailored URL can effectively communicate your personality, expertise, and unique value to future employers, clients, or partners.

Facilitates Easy Sharing

Moreover, a custom LinkedIn URL streamlines sharing your profile. Its brevity and simplicity make it more memorable, which is perfect for inclusion on business cards, in your resume, email signatures, and across social media or other digital platforms. Sharing a sleek, professional URL can ultimately enhance your credibility and increase the likelihood of contacts or referrals.

Steps to Change Your LinkedIn URL

Understanding the importance of customizing your LinkedIn URL, let's walk through how you can update it effortlessly. Whether on a desktop or a mobile device, changing your LinkedIn URL involves accessing your profile settings and selecting a URL that best represents your personal brand.

Here's the straightforward process.

Accessing Your LinkedIn Profile Settings

To begin altering your LinkedIn URL, access your profile settings by logging into your LinkedIn account and navigating to your profile page. Here, you'll find a button labeled "Edit public profile & URL" situated on the right side of the screen.

Clicking on this button will lead you to your public profile settings.

Then you will land on this page, click again on "Edit your custom URL".

Choosing an Effective LinkedIn URL

The subsequent step involves choosing an effective LinkedIn URL that mirrors your name, profession, or industry. Click on the pencil icon adjacent to your current URL in the "Edit your custom URL" section. A text box will appear, allowing you to type or modify the latter part of your new custom URL.

Your URL should contain a minimum of 3 and a maximum of 300 characters, without spaces, symbols, or special characters. Consider using your full name, initials, or a keyword that succinctly describes your expertise or niche.

Finalizing and Saving Your New URL

The last step is to finalize and save your new URL. After typing or editing your new custom URL, click on the "Save" button. A confirmation message, "Your custom URL has been saved," will appear, confirming the change.

In addition, you can also view your newly assigned URL and detach any previous custom URLs linked to your profile within the same section. Congratulations, you have successfully updated your LinkedIn URL!

Optimizing Your LinkedIn Profile for More Visibility

Making changes such as updating your LinkedIn URL can significantly enhance your online presence and visibility. However, this is merely one facet of optimizing your profile. To truly make your profile stand out, engaging, and relevant to your target audience, employ the following best practices for heightened visibility on LinkedIn.

Incorporating Keywords

Keywords are crucial for enhancing your visibility both on LinkedIn and other search engines. These are the specific words or phrases people use when looking for professionals in your field. To attract more views and appear in relevant searches, infuse your profile with the right keywords. Use tools like Semrush or Ahrefs for discovering the most effective keywords for your niche.

Examining the profiles of successful industry peers can also provide insights into effective keyword utilization. Once identified, strategically integrate these keywords into various sections of your profile such as your headline, summary, work experience, skills, and endorsements.

It’s important, however, to maintain a balance. Keyword stuffing can be detrimental, so ensure their use feels natural and places where they truly add value.

Regularly Updating Your Profile

To further optimize your LinkedIn profile, make a habit of regular updates. This demonstrates your active engagement within your industry and can improve your positioning within LinkedIn's algorithm, which favors freshly updated profiles.

These updates could be in the form of new skills, recent achievements, updated current positions or projects, or sharing insightful articles, videos, or podcasts. Even actions like requesting or providing recommendations and participating in relevant groups or events make your profile more vibrant and reflect your professional growth.

Such consistent updates not only keep your profile relevant and interesting to your audience but also showcase your continuous professional evolution.

Engaging with Your Network

Maximizing visibility on LinkedIn also involves active engagement with your network and taking full advantage of the platform's interactive features. LinkedIn is more than a resume display space; it's a dynamic environment for fostering professional relationships.

Engaging actions include sending personalized connection requests, actively participating in discussions through comments, likes, or shares, initiating or continuing conversations via messages or InMails, and endorsing or recommending connections. Participating in LinkedIn Q&A or polls are also great ways to interact.

Through active engagement, you not only optimize your profile for better visibility but also lay the foundation for meaningful, lasting professional relationships.

Conclusion

In this article, we've walked you through the steps for changing your LinkedIn URL to boost your profile's visibility and views. We've also discussed the importance of personalizing your LinkedIn URL for enhancing your online presence and personal branding.

Alongside, we've shared valuable tips for optimizing your LinkedIn profile to increase its attractiveness, relevance, and engagement levels.

Altering your LinkedIn URL may seem like a minor change, but it's a highly effective tactic to improve your online persona and differentiate yourself from the masses. It plays a crucial role in upping your discoverability, refining your professional image, and simplifying the process of sharing your profile. By adhering to the guidelines we've provided, you can swiftly change your LinkedIn URL and begin reaping the rewards of possessing a custom URL.

However, your efforts shouldn't cease there. Profile optimization on LinkedIn is a continual process that demands regular updates and active engagement. Incorporating relevant keywords, refreshing your profile with timely and pertinent content, and interacting with your network are all essential strategies for amplifying your profile's visibility and allure to your intended audience.

To further enhance your profile, consider utilizing tools like [Semrush] or [Google Keyword Planner] for keyword research tailored to your field and to track your profile's performance metrics.

So, why wait? Change your LinkedIn URL today and embark on the journey of profile optimization for greater visibility and more opportunities. The results are sure to astonish you!