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ZoomInfo Pricing: Is It Really Worth Your Investment?

May 14, 20237 min read
Samuel Rondot

Samuel Rondot

Founder @ useArtemis

Navigating the vast ocean of B2B lead generation tools can be a daunting task, especially when you're staring down the barrel of a price tag.

You've heard of ZoomInfo, the prominent player in the market, but you're left scratching your head over the specifics of the ZoomInfo pricing plans.

Don't worry, we've all been there, and I'm here to help you decode the labyrinth that is ZoomInfo's cost structure.

Understanding ZoomInfo

ZoomInfo, a well-known platform in the B2B lead generation sphere, has been making waves with its advanced data gathering capabilities.

Designed with sales and marketing professionals in mind, it's been a go-to resource for many.

ZoomInfo provides deep insights into businesses, gathering data about companies and their employees, which can be a goldmine for sales and marketing teams.

The Gist of ZoomInfo's Features

The platform offers a wide array of features, from technographic data to intent signals, that make it a powerful tool for businesses.

But the real question is, what determines ZoomInfo's pricing?

ZoomInfo's Pricing – What's the Deal?

ZoomInfo's pricing plans are determined by various factors, including the number of users and the features you want access to.

It’s pretty typical for such platforms, offering different tiers to accommodate different needs.

But, one has to wonder, is there a ZoomInfo free trial? The answer is yes, although it is relatively limited in scope.

The Real Cost of ZoomInfo

ZoomInfo subscription plans can be a bit steep, especially for smaller businesses or startups.

And while they offer a range of ZoomInfo pricing models, the costs can quickly add up, especially if you're looking at ZoomInfo pricing for sales teams or marketing departments.

To Cancel or Not to Cancel

With the high cost, you might be tempted to cancel your ZoomInfo plan.

But before you do, remember that getting out of a contract can be a tricky process. It's essential to understand the terms and conditions before you make any decisions.

An Alternative on the Horizon: useArtemis

In the ever-evolving world of B2B lead generation tools, there's always a new kid on the block.

And today, that's useArtemis.

A potent ZoomInfo alternative, useArtemis, allows you to extract LinkedIn and LinkedIn Sales Navigator search results, enriching the data in the process.

One of the star features of useArtemis is their email finder tool, which provides verified and safe emails at a swift pace.

Coupled with their chrome extension, you can easily find contact details and scrape LinkedIn search results.

A New Approach to Lead Generation

With useArtemis, not only can you enrich CSV files with emails and phone numbers, but you can also browse their B2B database to find new leads.

It's like having a multichannel outreach tool at your fingertips.

Is ZoomInfo Worth It?

At the end of the day, the question remains: is ZoomInfo's cost justified?

While it's a robust tool with a myriad of features, the pricing can be a barrier for many businesses.

With alternatives like useArtemis offering comparable features at potentially more affordable rates, it's worth exploring your options before committing to a ZoomInfo subscription.

Remember, the best tool is the one that fits your needs and your budget. So take your time, explore your options.

ZoomInfo Add-Ons and Integrations

Aside from the base plans, ZoomInfo also provides a host of add-ons, which can be beneficial if you're seeking specific functionalities.

However, these add-ons come with their own cost, which can increase the overall ZoomInfo pricing.

Beyond its native capabilities, ZoomInfo also integrates with various CRM systems and tech stacks, a feature that can be highly advantageous for businesses seeking to streamline their lead generation process.

The Customer Support Situation

When investing in a tool like ZoomInfo, it's not just the product you're buying into; it's the entire experience, and a significant part of that is customer support.

While ZoomInfo customer support is generally considered reliable, it's important to bear in mind that your experience may vary based on your particular needs and issues.

ZoomInfo’s Enterprise Pricing – A Closer Look

For larger organizations, ZoomInfo offers enterprise pricing options.

However, these ZoomInfo pricing tiers are often custom quoted, meaning the cost is tailored to the specific needs and scale of your business.

While this can provide flexibility, it also makes it harder to gauge the overall cost upfront.

ZoomInfo Pricing for Sales and Marketing Teams

ZoomInfo's pricing for sales teams and marketing departments can vary significantly based on the size of the team and the required features.

Before making a commitment, it's essential to understand what features your team needs and the scale of your operations.

Alternatives to ZoomInfo

While ZoomInfo is a strong player in the market, it's not the only option.

When considering ZoomInfo cost, it's worthwhile to explore alternatives such as useArtemis, HubSpot Sales, and LinkedIn Sales Navigator.

For instance, useArtemis offers an impressive array of features, including a LinkedIn scraper, and a B2B database, all of which can be a boon for businesses looking for new leads.

Frequently Asked Questions About ZoomInfo Pricing

There are a few common queries that come up when discussing ZoomInfo pricing:

Is there a free version of ZoomInfo?

While there isn't a fully free version, ZoomInfo does offer a limited free trial to help you test the waters before diving in.

Is ZoomInfo worthwhile?

This is subjective and largely depends on your business needs and budget.

If the cost aligns with your budget and the platform offers the features your business needs, it can be a worthwhile investment.

Wrapping It Up: What You Need to Remember About ZoomInfo Pricing

Navigating ZoomInfo pricing can be a bit of a challenge, with various factors to consider.

However, understanding the features, potential add-ons, and overall cost structure can help you make an informed decision.

And remember, it's always worth exploring alternatives like useArtemis that might offer comparable features at a potentially lower cost.

Remember, the best tool is the one that fits your needs and your budget. Take your time, explore your options, and choose wisely.

Digging Deeper: ZoomInfo Addons and Pricing Models

Every business is different, with unique needs and budgets.

The versatility of ZoomInfo's pricing models can be a boon for some, providing the flexibility to pick and choose the features you need.

The addons, while increasing the overall ZoomInfo cost, allow you to customize your subscription, potentially enhancing the value you get from the platform.

However, addons can sometimes lead to confusion and unexpected costs, so it's crucial to understand what each addon offers and whether it's truly essential for your business.

The Cost of Integrations

ZoomInfo's ability to integrate with various tools can streamline your workflow.

But remember, these integrations might come with their own costs.

It's important to factor in these additional expenses when considering the total ZoomInfo pricing for your business.

ZoomInfo Discounts: Myth or Reality?

In an ideal world, you could snag a ZoomInfo discount and gain access to all the platform's fantastic features without breaking the bank.

While ZoomInfo occasionally offers promotional deals, these are generally not advertised publicly.

So, it's worth reaching out to their sales team directly to inquire about any available discounts.

The Price of Freedom: Cancelling Your ZoomInfo Plan

The possibility of needing to cancel your ZoomInfo subscription might not be top of mind when you sign up, but it's something to consider.

The process can be a bit of a hurdle, and potential cancellation fees could add to your ZoomInfo cost.

Always read the fine print before committing to a long-term contract.

ZoomInfo Pricing for Sales and Marketing Teams: A Closer Look

Sales and marketing are the lifeblood of any business, and having the right tools can make a huge difference.

However, the higher ZoomInfo pricing for sales teams and marketing departments can be a barrier.

It's essential to weigh the potential return on investment before diving in.

Conclusion: Weighing the Cost of ZoomInfo

In summary, ZoomInfo's pricing is complex, shaped by various factors such as the number of users, addons, and potential discounts.

While it's a powerful platform, the cost can be a barrier for many businesses.

Exploring alternatives like useArtemis can open up new possibilities, offering similar functionalities at potentially more budget-friendly rates.

As always, the best tool is the one that aligns with your business needs and budget, so take your time to evaluate your options and make the choice that's right for you.


Frequently Asked Questions

How much does ZoomInfo cost?

ZoomInfo doesn't publicly disclose its pricing.

The cost is based on various factors, such as the number of users, the features you want access to, and the length of your contract.

For the most accurate pricing, it's best to contact ZoomInfo directly.

What are the pricing plans offered by ZoomInfo?

ZoomInfo offers multiple pricing plans, each with different features and services.

The specifics of these plans aren't publicly available, and ZoomInfo typically provides custom quotes based on the specific needs of your business.

Are there any discounts available for ZoomInfo subscriptions?

ZoomInfo occasionally offers promotional deals, but these are not typically advertised publicly.

To inquire about potential discounts, reach out to the ZoomInfo sales team directly.

Is there a free trial for ZoomInfo?

Yes, ZoomInfo offers a limited free trial.

However, keep in mind that the features available in the free trial are limited compared to a full subscription.

How can I upgrade or downgrade my ZoomInfo plan?

To upgrade or downgrade your ZoomInfo plan, you'll need to contact ZoomInfo's customer support or your account manager.

They can guide you through the process and discuss any changes in cost.

Can I customize my ZoomInfo plan based on my specific requirements?

Yes, ZoomInfo offers the option to add various features and services to your plan. However, these addons come at an additional cost and can increase the overall price of your subscription.

What payment methods does ZoomInfo accept?

ZoomInfo typically accepts major credit cards, but for specific payment options, it's best to contact their customer service or sales team.

Do ZoomInfo pricing plans include customer support?

Yes, ZoomInfo pricing plans generally include customer support.

However, the level and type of support may vary depending on your subscription plan.

Are there any additional fees apart from the subscription cost?

There could be additional fees for addons and integrations, as well as potential cancellation fees if you decide to end your contract early.

Always make sure to read the terms and conditions before signing up.

Can I cancel my ZoomInfo subscription anytime?

ZoomInfo typically requires notice for cancellation, and there may be cancellation fees involved, especially if you're in the middle of a contract.

Always read the fine print and understand the terms before making a decision to cancel.

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